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Myntra eyes Rs8,500 crore revenue for FY18, 45% rise in June season-end sale New Delhi: GroupM-owned media agency Motivator on Wednesday announced that it has been appointed the agency on record (AoR) of fast-moving consumer goods (FMCG) firm Bajaj Corp. Ltd. In the pitch process that started a month ago, Motivator beat agencies like Dentsu Aegis Network’s Carat and OMD to win the contract which is worth an annual Rs100 crore. The incumbent agency is Publicis Groupe-owned media buying firm Starcom India. The account will be handled out of the agency’s Mumbai office. It will include the entire media buying and planning duties of the company’s brand portfolio in the hair and skin care category including Almond Drops, Amla, Kailash Parbat, Brahmi Amla and Jasmine hair oil as well as anti-marks cream No Marks. Commenting on the partnership , Sandeep Verma , president-sales and marketing, Bajaj Corp. said in a statement, “We are happy to move media duties on our brands to Motivator. Our brands, notably Almond Drops, Brahmi Amla and No Marks enjoy strong equities in their respective categories and we are confident that our partnership with Motivator will help us to scale these brands to new levels.” Trishul Bhumkar, general manager, Motivator West said, “With iconic brands like Bajaj Almond Drops and category challengers like Bajaj Bramhi Amla and Bajaj Jasmine, the business challenges to be managed are multiple. It’s กระเป๋า แบรนด์ ราคา ถูก aaa a tough challenge and we are putting our best foot forward.
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Milestone Dentsu bags creative mandate for Panasonic India's durable goods By afaqs! news bureau , กระเป๋า ZARA สะพายข้าง afaqs!, New Delhi | In Advertising | June 19, 2017 Milestone Dentsu is the new creative arm of Milestone Brandcom which is part of the Dentsu Aegis Network. Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of Dentsu Aegis Network, has bagged the creative mandate for Panasonic India's Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu, following a multi-agency pitch. Speaking on the win, Nabendu Bhattacharyya, chief executive officer and managing director, Milestone Brandcom says in a press note, "We are delighted to win a prestigious creative account like Panasonic. We enjoy working on global brands with such diverse portfolio as they challenge our true potential. We have put up a strong ATL Team while we foray into creative services at Milestone Dentsu." The business will be handled at Milestone's Delhi branch with Ujjwal Anand, country head and Mayank Khattar, national creative director as the brand custodian. Anand and Khattar jointly say in a press note, "We, as a unit, believe in Cutting edge idea centric solutions to the business need. Our win goes out to prove just that. We are excited to win this business and are all set to do some path breaking work, meeting Panasonic's business expectations in the coming year." Speaking on the new association, Sarthak Seth, head-brand and marketing communications, Panasonic India says, "We were looking out for a youthful and progressive partner who could deliver fresh perspectives in terms of planning and creative execution to help us keep pace with the changing trends. We found that partner in Milestone Dentsu.
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